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A Consolidated Multi-criteria Decision-making Model for Purchasing Overseas Dramas Based on an Interdependent Perspective
Chui-Yu Chiu, Mei-Niang Tseng and Kuei-Lun Chang
Ratings are the basis for the survival of programmes and the key to commercial television (TV) stations’ operations in Taiwan. Therefore, in the decision-making process of drama purchasing, TV stations need an objective and comprehensive selection model owing to the complex criteria and because the drama purchasing decision is crucial to their ratings and operations. From the viewpoint of commercial TV station managers, we proposed a decision-making model to select overseas dramas. We first established the criteria for purchasing overseas dramas based on past literature and fuzzy Delphi method (FDM), including American, Korean, Japanese, and Chinese dramas. The case commercial TV station then selected the most suitable Chinese dramas for purchase by conducting empirical research with decision making trial and evaluation laboratory (DEMATEL), analytic network process (ANP), and technique for order preference by similarity to ideal solution (TOPSIS). This model provides an objective, quantitative, and effective way for commercial TV stations to purchase the optimal overseas dramas with academic and practical value and contribution.
Keywords: Analytic network process, decision making trial and evaluation laboratory, fuzzy Delphi method, overseas drama, technique for order preference by similarity to ideal solution